Almost every facet of human existence will soon need less human intervention as we enter the AI age, with social media being the most affected. With time, social media has become an integral part of business growth. In this evolving landscape, AI transforms social media and impacts businesses’ growth and engagement with their audience.

As of 2021, 4.26 billion people used social media every day, spending 2 hours and 27 minutes. AI solutions to identify client preferences are needed as social media users rise, with the AI market in social media anticipated to reach $3,714.89 million by 2026, a CAGR of 28.77%.

 AI developments like ML enable enterprises to achieve unprecedented levels of effectiveness. It also delivers interesting new methods to communicate with audiences and speed up internal operations, among other things. We also anticipate AI to play a role in product planning and user testing applications.

Let’s explore some areas of Social Media that have been transformed by AI!

How AI has transformed Social Media?

Social media uses AI to increase personalization and efficiency while delivering relevant content to users. Key applications of AI transforms social media include the following:

• Advertising management: Tools powered by AI make advertising administration and optimization easier. Typical capabilities of such systems include consumer segmentation, ad variant analysis and targeting, and more.
• Analyzing, sorting, and tagging data: For the sake of advertising and moderation, AI-based technologies gather, sort, and label massive volumes of user-generated data.
• Automatic posting and scheduling: Artificial intelligence (AI) solutions may connect with social media sites to automatically publish information at predetermined periods or at times when it is likely to generate the most interaction.
• Content recommendations: Artificial intelligence systems may analyze a user’s viewing history and provide suggestions for similar video, text, or picture material.
• Video filtering: With the use of artificial intelligence (AI), face recognition software may identify individuals or detect whether they have used excessively altered filters on their videos.
• Content generation: Generative AI may be used to generate content, such as text or photos, for social media posts or to generate hashtags for an account’s stated post.
• Content moderation: Filtering out spam, information that violates guidelines, or otherwise improper is the job of bots powered by artificial intelligence (AI). Bots and other AI systems may also block users who publish such material.

Benefits of AI in social media

• Easy reporting: AI is Making social media a safer place by making it easier to report offensive or racist posts.
• Feedback Collection: AI helps collect feedback from customers to identify both good and negative remarks.
• Targeted Ads: Targeting ads to people who are more inclined to interact with a brand based on their past actions online.
• Personalized Content: Increasing content personalization and enhancing the user experience by displaying user-liked material based on posts, accounts, or likes.
• Insights for Businesses: AI-powered social media analytics solutions may help companies enhance their social media presence by providing user demographics, engagement rates, and other information.

Challenges of AI integration to Social Media

With a multitude of benefits here comes some challenges AI has brought.

• Spreading Misinformation: AI advancement has caused ease in the spread of misinformation creating fake content about political issues, fake news, etc. at an unprecedented scale.
• Biased and discriminative information: AI is trained to provide algorithm-based information, which is sometimes based on discrimination and biased views. Hence it provides biased and discriminative information.
• Data breaching and privacy issues: Although social media platforms claim data privacy, for personalization they use AI access to personal data, which makes it risky to be breached.
• Addiction and Overuse: AI has made platforms easier to use, keeping customers in the loop and making them come back again and again.

Social Media in the Age of AI

As social media becomes more important in marketing and advertising, more organizations are using AI-powered social media marketing solutions to optimize their social media campaigns. From personalized suggestions to speed and accuracy, AI in social media has evident advantages. AI can increase audience targeting, customer service, and cost in social media initiatives. Other ethical issues to address include privacy, prejudice, discrimination, technological reliance, and human supervision. When using AI, social media organizations must assess dangers and utilize technologies ethically.